What is bombora used for?

Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research.

What is bombora data?

Bombora is the largest aggregator of B2B Intent data, an indicator of changes in business purchase intent. … Through our Data Co-op of over 4,000 B2B publishers, Bombora monitors the website behavior and content consumption activities of over 2.7 million companies.

How much does bombora cost?

The Growth package also includes dedicated support, visitor intelligence, browser access, and integrations. Pricing begins at $17,500 plus integration fees.

How does bombora intent work?

By detecting how many users from an organization are researching relevant topics, how frequently they’re reading, and how in-depth they’re researching compared to their normal activity, Bombora is able to accurately detect when an organization is actively researching a topic and in the market to make a purchase.

What is bombora surge?

Bombora Company Surge Overview Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts.

Who owns bombora?

Erik Matlick Erik Matlick Founder & CEO Prior to founding Bombora, Erik was the founder and CEO of several advertising technology companies including Madison Logic, which he sold to Clarion Capital. He also founded IndustryBrains, which he sold to MarchEx, and MediaBrains.

Who owns Eyeota?

Kristina Prokop is Co-founder and Chief Executive Officer at Eyeota, the global leader in audience data. For nearly 20 years, Kristina has been on the forefront of digital marketing and online advertising in Europe, bringing new advertising technologies and business models to market.

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Does bombora use cookies?

and its group companies collectively (Bombora, we, us, and ours) use cookies and similar technologies to recognize you when you visit our websites at Bombora.com and NetFactor.com (Website). …

How is intent data collected?

First-party Intent data can be captured via your own website or content libraries, while third-party Intent data providers monitor which of your potential customers are actively searching elsewhere online. This data is usually collected via a data co-op or through the Bidstream.

What is B2B intent data?

B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering, or looking to purchase your (or similar) products or solutions.

What is intent data?

Intent data is behavioural data on the company level, which can identify whether a company has expressed intent to invest in your (or similar) products or solutions. It’s the next big step in data driven marketing and sales. It can be used to make more efficient and confident marketing and sales decisions.

Is bombora GDPR compliant?

Bombora is working with its partners and consent platforms such as OneTrust to gain user consent and be compliant with GDPR & ePrivacy.

What is Technographic data?

Technographics, or technographic data, refers to the technologies and software that companies use to run their organization. Technographics can be used to segment, study, and target organizations within a market, much like the similar data types demographics and firmographics.

What is an ABM campaign?

Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.

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Does 6sense use bombora?

All 6sense platform customers get access to both Bombora Company Surge data as well as 6sense’s powerful intent capabilities, both of which can be used to build dynamic audience segments, inform 6sense’s predictive models, and provide sellers with account insights that help them personalize and time direct outreach.

How do you use a Slintel?

What is buyer intent data?

B2B buyer intent data is an aggregated set of data that shows you which companies are actively in the buying cycle. These are companies that are actively sending out strong signals that they are ready to buy, and soon.

Where does Bombora get their data?

B2B intent data provider Bombora is today making its account-based surge data available directly through a self-service dashboard. Bombora collects data showing when employees of Company X have viewed web pages about, say, routers, or downloaded white papers on the topic.

What is Leadspace?

Leadspace is a software as a service (SaaS) Data Science Company that provides a B2B Customer Data Platform. The company’s products unifies multiple data sources, 1st party and 3rd party sources from social media, contact databases and customer relationship management systems and Marketing Automation platforms.

Where does Eyeota get their data from?

Platform Data is collected from a variety of online sources, such as website publishers, and also offline data sources such as market research companies. What is the purpose of Eyeota’s Platform?

Where is Eyeota based?

Singapore Eyeota are an online startup based in Singapore with a mission for global expansion.

What is Eyeota?

Eyeota is an audience technology platform that enables the intelligent use of data. We work with marketers, data owners and research companies to provide distinct, comprehensive and qualified audience data.

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Who uses intent data?

The most obvious use of intent data is tapping prospects earlier in the buying process. One of the best ways to get a leg up on the competition is to get in contact with prospects before other salespeople do.

Why is intent data important?

By leveraging intent data, you’re able to target prospects who are already looking for you by providing them with helpful and meaningful content. Intent data allows you to form a relationship with your prospect before your competitors even know that they’re in the market for your product or solution.

What is Zoom intent?

ZoomInfo, a go-to-market solutions brand, has unveiled ZoomInfo Intent, a machine learning program designed to identify customers and prospects in the early stages of the sales cycle, notifying businesses when a prospect is ready to engage in the market.